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Demographics: What is their age range, gender, lifestyle, and location?
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Personality: Are they bold and adventurous, elegant and sophisticated, or natural and minimalist?
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Values and Interests: Do they appreciate sustainability, luxury craftsmanship, art, or wellness?
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Aspirations: What dreams or feelings do they seek when using your perfume? Confidence, romance, freedom, or calmness?
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Visual Inspiration: Are there any styles, fashion icons, or cultural references that your customer admires?
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By sharing these details, you help me create a label that not only looks beautiful but also emotionally connects with your target market — turning first glances into lasting impressions.

Packaging & Design Needs
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What design services do you need?
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Logo____________________________________
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Product Labels_____________________________
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Packaging Boxes____________________________
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Gift Wrap / Tissue Paper______________________
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Bottle / Cap Design__________________________
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Brand Style Guide___________________________
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Other: ___________________________________
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What information must appear on your packaging?
(Ingredients list, volume, barcode, logo, contact, etc.) -
Do you already have a brand name or would you like us to propose some name options?

Discovery Brief – Nada Design Studio
1. Client Information
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Full name:________________________________________________
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Email address:____________________________________________
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Location (City / Country):_________________________________
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Brand or business name:_________________________________
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Website / Social media (if available):______________________

About Your Brand
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Describe your brand in one sentence:_________________________________________________
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What are your main products or services?___________________________________________________________
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When do you plan to launch the brand or product line?___________________________________________________________

Target Audience
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Who is your ideal customer? (age, gender, lifestyle, location)
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How would you position your brand?
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Luxury
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Affordable / Mid-range
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Organic / Natural
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Niche / Artistic
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Other: __________________________________________
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Files & Materials
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Do you have written content/texts for your labels?_________________________________
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Do you have any product photos or visuals?______________________________________
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In what format would you like to receive your final designs?___________________________
(PDF, PNG, AI, Canva, Print-ready…)_________________________________________

Workflow & Expectations
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Do you have a deadline for this project?________________________________________________
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Who makes the final decisions on the project?________________________________________________
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Do you have a fixed budget or price range I should stay within?__________________

Thank you for taking the time to complete this quick brand form! All your answers are confidential and help me create a design that truly reflects your vision.
Once I receive your answers, I’ll get back to you with initial concepts, a moodboard and next steps.
Looking forward to working together,
Warmly,
Nada Djurica
Nada Design Studio